Blog Entry

Amsterdam Streetlab

30 July 2007

From graffiti artists to sneaker artists, from established brands to young, unknown designers showing their first collection, they were all there this weekend at the Amsterdam Streetlab Festival. Bright colors and loud music seemed to be the intertwining thread throughout the different mediums, with each stand brighter and more vibrant than the next. There were collections inspired by the homeless, the founders of "street" fashion, and even a collection designed by a group of young homeless designers in London. Graffiti artists from all over the world were outside doing murals, and the Sneaker Pimps exhibition blew my mind. What these artists have done elevates the sneaker from fashion accessory to a work of art, and it would be a crime to even considering wearing them again!
                    
What struck me the most overall, was the use of color... it was like walking through a kaleidoscope, with the yellows blending into orange, pink into purple.. check out some of our pictures here to get an idea. Looks like color is the new black... maybe something for you to keep in mind when designing a new submission??

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